Building the Brand Narrative by Telling the Right Story

Over the past decade, REALITYRx has developed a robust portfolio of work. Few agencies offer such diversity and experience in areas including corporate franchise brand building, product launches, patient/physician engagement, and digital solutions (web, apps, IVAs). Our clients work directly with our accomplished senior leadership team, providing consistency and input for the brands.

Our work reflects our commitment to understanding our clients’ business, the audience, the brand, and the stories that provoke thought and mold perceptions. Work that blends crisp, clean graphics with clear, compelling content to stand out and rise above the noise and make a lasting impression. Work that inspires action and moves our clients’ business forward.

Over the past decade, REALITYRx has developed a robust portfolio of work. Few agencies offer such diversity and experience in areas including corporate franchise brand building, product launches, patient/physician engagement, and digital solutions (web, apps, IVAs). Our clients work directly with our accomplished senior leadership team, providing consistency and input for the brands.

Healthcare Corporate / Franchise Brand Building

Franchise branding builds connections between brands and separates a company’s offerings from its competitors. Added value such as research, production, service, and education are game changers that can create loyalty to product brands in markets that may be crowded or commoditized. How does it all come together? At REALITYRx, we are franchise brand specialists who help define a clear path.

Bracco Diagnostics Inc.

Unifying people and their products with an inspiring corporate campaign

BAXTER Anesthesiology

Fighting generic encroachment with a franchise approach

Innospec Personal Care

Connecting to the health and beauty market through a dynamic campaign

CELSION Corporation

Launch acquisition of advanced oncology company to investment community

Healthcare Product Brand Launch

Brand leadership has never been more important or more challenging for health systems. The industry is undergoing significant change and competitive pressures are intensifying. A brand needs to find proactive, focused, and purposeful approaches to competitive differentiation. How does a brand come to play a valued role in the lives of patients, employees, and physicians? At REALITYRx, our senior team has successfully launched brands in virtually all healthcare categories, from billion dollar to specialty.

Epinephrine Injection, USP Auto-Injector: Phase 1

An auto-injector that lets patients always be prepared for a severe allergic reaction

NEXO

Launch of a new contrast management system software

CUSA Clarity

Branding the CUSA Clarity with Tough Tissue Technology

DuraSeal

“Seal to Heal” Preventing CSF Leakage

Digital Solutions: Web, Apps, IVAs

Let’s be real; this is how healthcare communicates today. At REALITYRx, we develop digital strategies that are defined by our clients’ goals. At the core is content. Content that engages, initiates memorable interactions, strengthens brand identities, and expands relationships. We deploy websites, mobile, apps, and sales force IVAs that utilize advanced SEO, user experience, smart technology, content management systems, and intuitive design.

CereLink

Articulating the Unseen Dangers of ICP Monitoring

Boehringer Laboratories

Defining a new brand’s superiority through an emotion-driven launch campaign

Bracco ONE

Expandable, trackable, multi-brand sales app

Epinephrine Injection, USP Auto-Injector: Phase 2

Expanding a campaign with social media and digital tactics

Patient / Physician Engagement

Creating a meaningful connection with patients and physicians is essential. The reality is, engagement is a process. We know how to start it and how to drive it. We keep our customers close to us by pinpointing what’s important to them, addressing their needs in a user-friendly fashion, and following through, wherever they are and whenever they can be reached. We focus on relationships—whether it’s with our clients or their customers.

Bracco Diagnostics

Driving consumers to screen for colon cancer with motivational campaign

GENZYME

Pompe awareness campaign expands physician understanding of rare disease

Episil

Bioadhesive breakthrough redefined relief of oral mucositis

SANCUSO

KOLs articulate the effective prevention of CINV with Sancuso