A Full-service eDetailing App Revolutionizes Bracco’s Sales Process
Reality testing: Bracco Diagnostics Inc. has continued to evolve its portfolio to become a one-stop shop for contrast media, injectors, and diagnostic software solutions. With the expansion of Bracco’s product offerings and client base came the need for an organized, comprehensive sales tool.
Envisioning a new reality: To unify the company’s expansive portfolio and modernize their sales force, REALITYRx used proprietary repDNA® software to create a full-service eDetailing program called Bracco ONE.
Inventing the reality: The comprehensive Bracco ONE app houses all of Bracco’s brands in 1 responsive resource. The app seamlessly integrates existing content (PDFs, videos, and digital assets) into a dynamic architecture featuring a scalable interface for long-term use along with back-end analytics to measure effectiveness. This intuitive CMS allows reps and brand managers to easily track usage and release updates across an entire sales team, streamlining sales training and management. An expertly designed sales tool, Bracco ONE does more than showcase the company’s product offerings: it engages potential clients, builds sales best practices, and elevates Bracco’s overall community perception as a leader in diagnostic imaging.
The customized user experience empowers sales teams and keeps target audiences engaged.
Scalability for all needs—seamlessly integrates with Salesforce and/or other CRMs and provides analytics.
Offerings include videos, interactive brochures, and other engaging sales materials.
repDNA is a registered trademark of REALITYRx communication, L.L.C.