Healthcare Marketing News

The Brand Character

Meet the "What-If" REALITYRx is proud to announce the launch of the "What-If", a brand character that raises awareness about everyday triggers of life-threatening allergic reactions. In 2018 Impax Laboratories (now part of Amneal Pharmaceuticals, Inc.) asked us to...

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Monitoring the Pulse of Rare Diseases

Identifying and treating rare diseases, which affect 1 in 10 people, is fraught with challenges. On average it takes 8 years for patients to receive an accurate diagnosis, and only 5% of these diseases currently have an FDA-approved treatment. At REALITYRx, we...

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As Real as it Gets, 10 Years Strong

For more than 10 years we've continued to embrace change, bringing our unique blend of market reality and creativity to our clients’ business. How? Our senior talent, high on the learning curve, who actually work on your business. Our flexible infrastructure, offering...

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Congratulations Integra LifeSciences!

Congratulations to our client, Integra LifeSciences, on their success at the recent American Association of Neurological Surgeons (AANS) Annual Scientific Meeting in San Diego. During the conference, Integra unveiled multiple innovations from their Codman® Specialty...

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Integra® LifeSciences Transforms Wound Care

Integra LifeSciences, a world leader in medical technology, is dedicated to limiting uncertainty for surgeons so they can concentrate on providing the best patient care. Integra has long been known in surgical settings for their wound care products, and more recently...

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Bracco Diagnostics: The Main Event at RSNA

A Shared Vision Becomes Reality Bracco Diagnostics, Inc., in collaboration with REALITYRx, stole the show at the 2018 Radiology Society of North America (RSNA) annual meeting in Chicago. Bracco’s booth was situated in a prime location and drew crowds of attendees from...

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The New REALITY for Generic Drug Companies

When is a generic drug company not a generic company? When they choose to focus on: Reputation Building High Ethical Standards Innovative Solutions Reputation: What's in a name? Generic drugs are an essential part of our healthcare system: if you've filled a...

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Engage Your Patients With Meaningful Communication

Patient education is a fundamental part of medical care. Ensuring patients learn, understand, and remember the steps of their treatment is extremely important. It can be the difference between a successful outcome, treatment failure, or possible life-threating issues....

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