Healthcare Marketing News

Spend 2022 Digital Media Dollars More Efficiently

Spend 2022 Digital Media Dollars More Efficiently

This year, expect the trend to continue of healthcare marketing focusing on brand planning, customer insights and market research to launch brands and increase market share. When was the last time you had more than a surface conversation with your customers? Evolved...

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Precision Medicine: The New Reality of Healthcare

Precision Medicine: The New Reality of Healthcare

Thanks to increasing support from the United States government, clinicians, and the pharmaceutical industry, “precision medicine” is the new frontier of healthcare. In 2015, President Obama launched the Precision Medicine Initiative. This bold new effort provided...

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AI and Gender Bias: Implications for Women’s Health

AI and Gender Bias: Implications for Women’s Health

Artificial Intelligence (AI) is used every day to analyze data that support decision making. One might assume that the data and programming that teach the machine to learn are completely objective. But what if the data sets, the input, or the instructions are biased?...

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The Growing Role of Patients and Caregivers in Brand Building

The Growing Role of Patients and Caregivers in Brand Building

Marketers know word-of-mouth is a key component of any successful marketing strategy. As brands discover the importance of social media and incorporate user-generated content into their broader marketing strategy, healthcare organizations must do the same. When it...

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Antiviral Accessories—Science or Scam?

Antiviral Accessories—Science or Scam?

By Alyssa Capel From ancient times when copper vessels were used to purify water to the nineteenth century when doctors realized the importance of sanitizing their hands, we’ve been looking for ways to keep ourselves safe from diseases—even ones we don’t yet...

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Telehealth and Me:Fewer Germs, Just as Many Questions

Telehealth and Me:
Fewer Germs, Just as
Many Questions

Rob McMichael   REALITYRx communication Creative Director of Copy    "Wow, I won’t have to wear one of those stupid paper gowns." That was my first reaction upon learning that my initial post-surgical follow-up visit was rescheduled as a virtual telehealth session due...

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Take Our Survey and Support the COVID-19 Heroes Fund

Take Our Survey and Support the COVID-19 Heroes Fund

How Has COVID-19 Affected Your Marketing Plans? Participate in a research study designed to understand the impact of COVID-19 on business. Upon complication, a donation in your name will be made to the COVID-19 Heroes Fund, a non-profit that provides PPE, food, and...

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COVID-19 Stop the Spread: Don’t Touch Your Face PSA

COVID-19 Stop the Spread: Don’t Touch Your Face PSA

Help prevent the spread of COVID-19 with clear communication In this time of stress and worry, people may find it challenging to filter out important health information from all the noise and chaos. That’s why delivering that information in a friendly, accessible, and...

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