June is National Men’s Health Month—a time for men to reflect on their health and for the world to raise awareness about health problems men face today. This month highlights the importance of healthy diet, exercise, and mental well-being. But most importantly, it...

At the recent 2024 MANNY AWARDS, celebrating excellence in healthcare communications, REALITYRx was named a finalist in the “Best Corporate Campaign” category. The campaign was developed for one of REALITYRx’s clients, Bracco Diagnostics, Inc, a global leader in...

Blood vs stool. A new colon cancer screening option may increase adherence.1,2 With colorectal cancer (also known as colon cancer) on the rise, the disease may soon be detected through a simple blood test.3 Colorectal cancer (CRC) is cancer of the colon and/or...

The real-life inspiration for Mad Men’s copywriter Peggy Olson, advertising legend Mary Wells Lawrence, revolutionized drug advertising with her agency’s unforgettable Alka Seltzer campaign. As founder and CEO of Wells Rich Greene (WRG), and a copywriter herself, her...

Meet eight Black physicians whose contributions to medicine are helping improve health inequities for all Americans. Valerie Montgomery Rice, MD   Since becoming the first woman President and CEO of Morehouse School of Medicine (MSM) in 2014, Valerie Montgomery Rice,...

The prevalence of diabetes significantly increased in adults aged 18 years or older from 2001 to 2020. In fact, the Centers for Disease Control and Prevention (CDC) says that approximately 37.3 million Americans have diabetes—which is 11.3% of the US population—with...

A New Era in Breast Cancer Care EmergesIn 1985, "National Breast Cancer Awareness Month" (NBCAM) was created as a collaborative campaign with the American Academy of Family Physicians, the AstraZeneca Healthcare Foundation, CancerCare, Inc., and other sponsors to...

Emotion is the Path to Marketing Success Marketers often work hard trying to understand the nuts and bolts of a client’s therapeutic or diagnostic product, providing the copy version of a schematic—part 1 is this and does that, part 2 is that and does this—but without...

Heat Advisory: Health Care Costs for the Long, Hot Summers Ahead This summer, temperatures around most of the US have soared along with heat-related illnesses and their strain on the health care system. While many can escape to air-conditioned homes, offices, and...