Healthcare Marketing News

Nanomaterials Hold Big Promise for PAD Patients

Nanomaterials Hold Big Promise for PAD Patients

Big things are happening in Texas in the field of nanomedicine. Backed by a four-year $2.1 million grant from the National Institutes of Health (NIH), the Bioengineering Department at the University of Texas at Arlington (UTA) is out to improve treatment for...

read more
When Women in Healthcare Succeed, We All Do

When Women in Healthcare Succeed, We All Do

Women in healthcare are doing better than ever but still aren’t at equity with men. Every year during Women’s History Month, we honor the achievements of women in healthcare. With all they have braved during the Covid 19 epidemic, we feel it’s more important than ever...

read more
The “Brand Character:” A Powerful Marketing Tool

The “Brand Character:” A Powerful Marketing Tool

Brand Characters: They Do Have Legs!   A company can gain a competitive edge over rivals through non-traditional channels, such as social media, that bring a brand character to life. A multi-channel approach with an iconic brand character can help a company forge a...

read more
Can a Broken Heart Be Healed?

Can a Broken Heart Be Healed?

This Valentine’s Day, as you look to buy a thoughtful gift such as a giant heart-shaped box of chocolates or bouquet of flowers, try remembering your first love. Remember the simplicity of it—the awkward flirting, the first time you held hands, your first kiss, and...

read more
Spend 2022 Digital Media Dollars More Efficiently

Spend 2022 Digital Media Dollars More Efficiently

This year, expect the trend to continue of healthcare marketing focusing on brand planning, customer insights and market research to launch brands and increase market share. When was the last time you had more than a surface conversation with your customers? Evolved...

read more
Precision Medicine: The New Reality of Healthcare

Precision Medicine: The New Reality of Healthcare

Thanks to increasing support from the United States government, clinicians, and the pharmaceutical industry, “precision medicine” is the new frontier of healthcare. In 2015, President Obama launched the Precision Medicine Initiative. This bold new effort provided...

read more
AI and Gender Bias: Implications for Women’s Health

AI and Gender Bias: Implications for Women’s Health

Artificial Intelligence (AI) is used every day to analyze data that support decision making. One might assume that the data and programming that teach the machine to learn are completely objective. But what if the data sets, the input, or the instructions are biased?...

read more
The Growing Role of Patients and Caregivers in Brand Building

The Growing Role of Patients and Caregivers in Brand Building

Marketers know word-of-mouth is a key component of any successful marketing strategy. As brands discover the importance of social media and incorporate user-generated content into their broader marketing strategy, healthcare organizations must do the same. When it...

read more

YouTube is a trademark of Google Inc.