Healthcare Marketing News

Want to Build Real Trust in Your Brand?

Want to Build Real Trust in Your Brand?

Establish -- and maintain -- consistent brand experiences Pharma and healthcare companies that are committed to consistency — in their branding and their core messaging – are better able to differentiate their brands and leave competitors in the dust. That’s because...

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When Women in Healthcare Succeed, We All Do

When Women in Healthcare Succeed, We All Do

Women in healthcare are doing better than ever but still aren’t at equity with men. Every year during Women’s History Month, we honor the achievements of women in healthcare. With all they have braved during the Covid 19 epidemic, we feel it’s more important than ever...

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Can a Broken Heart Be Healed?

Can a Broken Heart Be Healed?

This Valentine’s Day, as you look to buy a thoughtful gift such as a giant heart-shaped box of chocolates or bouquet of flowers, try remembering your first love. Remember the simplicity of it—the awkward flirting, the first time you held hands, your first kiss, and...

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How Automation Can Revolutionize Drug Safety

How Automation Can Revolutionize Drug Safety

By Jonathan Male Pharmacovigilance caseloads have been rising due to increases in reported adverse events, with many sponsors bogged down by tracking large volumes of safety data using manual processes. As a result, an increasing number of biotech companies are now...

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Nanomaterials Hold Big Promise for PAD Patients

Nanomaterials Hold Big Promise for PAD Patients

Big things are happening in Texas in the field of nanomedicine. Backed by a four-year $2.1 million grant from the National Institutes of Health (NIH), the Bioengineering Department at the University of Texas at Arlington (UTA) is out to improve treatment for...

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The “Brand Character:” A Powerful Marketing Tool

The “Brand Character:” A Powerful Marketing Tool

Brand Characters: They Do Have Legs!   A company can gain a competitive edge over rivals through non-traditional channels, such as social media, that bring a brand character to life. A multi-channel approach with an iconic brand character can help a company forge a...

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Spend 2022 Digital Media Dollars More Efficiently

Spend 2022 Digital Media Dollars More Efficiently

This year, expect the trend to continue of healthcare marketing focusing on brand planning, customer insights and market research to launch brands and increase market share. When was the last time you had more than a surface conversation with your customers? Evolved...

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