Healthcare Marketing News

Her Story Made Drug Advertising History

Her Story Made Drug Advertising History

The real-life inspiration for Mad Men’s copywriter Peggy Olson, advertising legend Mary Wells Lawrence, revolutionized drug advertising with her agency’s unforgettable Alka Seltzer campaign. As founder and CEO of Wells Rich Greene (WRG), and a copywriter herself, her...

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Black Physicians Making History

Black Physicians Making History

Meet eight Black physicians whose contributions to medicine are helping improve health inequities for all Americans. Valerie Montgomery Rice, MD   Since becoming the first woman President and CEO of Morehouse School of Medicine (MSM) in 2014, Valerie Montgomery Rice,...

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The Promise of New Devices and Treatments for Diabetes

The Promise of New Devices and Treatments for Diabetes

The prevalence of diabetes significantly increased in adults aged 18 years or older from 2001 to 2020. In fact, the Centers for Disease Control and Prevention (CDC) says that approximately 37.3 million Americans have diabetes—which is 11.3% of the US population—with...

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Molecular Diagnostics for Breast Cancer

Molecular Diagnostics for Breast Cancer

A New Era in Breast Cancer Care EmergesIn 1985, "National Breast Cancer Awareness Month" (NBCAM) was created as a collaborative campaign with the American Academy of Family Physicians, the AstraZeneca Healthcare Foundation, CancerCare, Inc., and other sponsors to...

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Branding Both Sides of the Brain

Branding Both Sides of the Brain

Emotion is the Path to Marketing Success Marketers often work hard trying to understand the nuts and bolts of a client’s therapeutic or diagnostic product, providing the copy version of a schematic—part 1 is this and does that, part 2 is that and does this—but without...

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The Health Care Costs of Extreme Heat

The Health Care Costs of Extreme Heat

Heat Advisory: Health Care Costs for the Long, Hot Summers Ahead This summer, temperatures around most of the US have soared along with heat-related illnesses and their strain on the health care system. While many can escape to air-conditioned homes, offices, and...

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Building Relationships, Building Brands

Building Relationships, Building Brands

  At REALITYRx, we are committed to our clients' success and pride ourselves on balancing 5 essential pillars of professionalism.   I. Growth   This year REALITYRx celebrated our 15th anniversary! We’re thrilled to be thriving in an industry that can at...

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