Healthcare Marketing News
AI and Gender Bias: Implications for Women’s Health
Artificial Intelligence (AI) is used every day to analyze data that support decision making. One might assume that the data and programming that teach the machine to learn are completely objective. But what if the data sets, the input, or the instructions are biased?...
The growing role of patients and caregivers in brand building
Marketers know word-of-mouth is a key component of any successful marketing strategy. As brands discover the importance of social media and incorporate user-generated content into their broader marketing strategy, healthcare organizations must do the same. When it...
Antiviral accessories—science or scam?
By Alyssa Capel From ancient times when copper vessels were used to purify water to the nineteenth century when doctors realized the importance of sanitizing their hands, we’ve been looking for ways to keep ourselves safe from diseases—even ones we don’t yet...
As REAL as it gets in healthcare
Want to get R.E.A.L. with your brand?If so, please contact Jon Male or Bob Karczewski.
Telehealth and Me:
Fewer Germs, Just as
Many Questions
Rob McMichael REALITYRx communication Creative Director of Copy "Wow, I won’t have to wear one of those stupid paper gowns." That was my first reaction upon learning that my initial post-surgical follow-up visit was rescheduled as a virtual telehealth session due...
Take our survey and support the COVID-19 Heroes Fund
How Has COVID-19 Affected Your Marketing Plans? Participate in a research study designed to understand the impact of COVID-19 on business. Upon complication, a donation in your name will be made to the COVID-19 Heroes Fund, a non-profit that provides PPE, food, and...
COVID-19 Stop the Spread: Don’t Touch Your Face PSA
Help prevent the spread of COVID-19 with clear communication In this time of stress and worry, people may find it challenging to filter out important health information from all the noise and chaos. That’s why delivering that information in a friendly, accessible, and...
Can AI and CT Scans Flatten the COVID-19 Curve?
By now, the coronavirus pandemic has affected nearly every American in some fashion. The U.S. has become the epicenter of the COVID-19 crisis with greater than 217,000 cases as of April 2, 2020. Across the country many states have issued mandatory closures of schools,...
Simplifying Complexities of Cancer Through Animation
Using Animation to Enhance Understanding and Engagement for Serious Disease States ----- Stand Up To Cancer funds Dream Teams to accelerate cancer research, bringing different institutions together to advance new treatments. Those goals can't be realized without...
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