This year, expect the trend to continue of healthcare marketing focusing on brand planning, customer insights and market research to launch brands and increase market share. When was the last time you had more than a surface conversation with your customers? Evolved...

Thanks to increasing support from the United States government, clinicians, and the pharmaceutical industry, “precision medicine” is the new frontier of healthcare. In 2015, President Obama launched the Precision Medicine Initiative. This bold new effort provided...

Artificial Intelligence (AI) is used every day to analyze data that support decision making. One might assume that the data and programming that teach the machine to learn are completely objective. But what if the data sets, the input, or the instructions are biased?...

Marketers know word-of-mouth is a key component of any successful marketing strategy. As brands discover the importance of social media and incorporate user-generated content into their broader marketing strategy, healthcare organizations must do the same. When it...

By Alyssa Capel From ancient times when copper vessels were used to purify water to the nineteenth century when doctors realized the importance of sanitizing their hands, we’ve been looking for ways to keep ourselves safe from diseases—even ones we don’t yet...

Want to get R.E.A.L. with your brand?If so, please contact Jon Male or Bob Karczewski.

Rob McMichael   REALITYRx communication Creative Director of Copy    "Wow, I won’t have to wear one of those stupid paper gowns." That was my first reaction upon learning that my initial post-surgical follow-up visit was rescheduled as a virtual telehealth session due...

Help prevent the spread of COVID-19 with clear communication In this time of stress and worry, people may find it challenging to filter out important health information from all the noise and chaos. That’s why delivering that information in a friendly, accessible, and...