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Reality…

You Can Run from It, Face It, or Embrace It 

At REALITYRx communication, we choose to embrace the realities of pharmaceutical marketing in today’s changing healthcare environment.

We are a savvy, experienced, global healthcare agency offering a full range of marketing and advertising services across the pharmaceutical, biotech, diagnostic, and medical device industries. Our unique strategies and high-impact creative are proven to grow brands and drive market share. We provide personalized integrated solutions that span the entire healthcare continuum, reaching physicians, nurses, healthcare systems, administrators, insurers, patients, and caregivers.

Taking on Epipen

Delivering a 600% jump in market share

Unleashing a Brand

Capturing a leadership role in neurosurgery

A Chemical Reaction

Attracting high-end customers

Redefining Bracco

Creating a cohesive branding approach

RRx
PERSPECTIVE

HEALTHCARE
NEWS

MARKETING
INNOVATION

Healthcare News

Delivering the Right Dose

for Your Brand

For more than fifteen years, REALITYRx has embraced the realities of the ever-changing healthcare industry. We thrive in an environment shaped by healthcare providers’ needs, patient and consumer demands, regulatory requirements, technological advances, and budget constraints. We believe that healthcare agencies need to be scalable and adaptable to a dynamic, modern marketplace.

“Reality is that which, when you stop believing in it, doesn’t go away.”

 

PHILIP K. DICK
Novelist

“REALITYRx (…) collaborates with our internal teams to create unique marketing solutions”

COSIMO DE PINTO
Executive Vice President, Marketing & Commercial Operations
Bracco Diagnostics Inc.

“If you don’t know where you’re going, any path will do.”

 

RUSSELL BISHOP
Author and Executive Coach

 
 

Our Sucesses

Med Ad News: 2020

DuraSeal: "Seal to Heal" Stops CSF Leaks

CELSION Corporation: Launch of Advanced Oncology Company

NEXO: Launch of a New Contrast Management System Software

GENZYME: Awareness Campaign for Rare Disease

Our Services

OUR SERVICES
Healthcare Product Brand Launch
Healthcare Corporate / Franchise Brand Building
Digital Solutions
Patient / Physician Engagement
Healthcare Product Brand Launch
Managing Customer Relationships
Brand leadership has never been more important or more challenging for health systems. The industry is undergoing significant change and competitive pressures are intensifying. A brand needs to find proactive, focused, and purposeful approaches to competitive differentiation. How does a brand come to play a valued role in the lives of patients, employees, and physicians? At REALITYRx, our senior team has successfully launched brands in virtually all healthcare categories, from billion dollar to specialty.
A Full Service
Healthcare Corporate / Franchise Brand Building
Franchise branding builds connections between brands and separates a company’s offerings from its competitors. Added value such as research, production, service, and education are game changers that can create loyalty to product brands in markets that may be crowded or commoditized. How does it all come together? At REALITYRx, we are franchise brand specialists who help define a clear path.
Digital Solutions
Web, Apps, IVAs
Let’s be real; this is how healthcare communicates today. At REALITYRx, we develop digital strategies that are defined by our clients’ goals. At the core is content. Content that engages, initiates memorable interactions, strengthens brand identities, and expands relationships. We deploy websites, mobile, apps, and sales force IVAs that utilize advanced SEO, user experience, smart technology, content management systems, and intuitive design.
Patient / Physician Engagement
Managing Customer Relationships
Creating a meaningful connection with patients and physicians is essential. The reality is, engagement is a process. We know how to start it and how to drive it. We keep our customers close to us by pinpointing what’s important to them, addressing their needs in a user-friendly fashion, and following through, wherever they are and whenever they can be reached. We focus on relationships—whether it’s with our clients or their customers.

CONNECT WITH US

Give us a call or email. We'd love to chat with you about bringing your dreams to REALITYRx.

WORK WITH US

399 Campus Drive

Suite 310

Somerset, NJ 08873