Healthcare Marketing News
Recognizing Jenna Fischer on Her Proud New “Role”
“If I had waited 6 months longer, things could have been much worse,” Jenna Fischer. Last December, after her routine mammogram, Ms Fischer was told the results were inconclusive. But since she has dense breast tissue, as do nearly half of all women over 40 in the US,...
Commercializing a Rare Disease Therapy Requires a Different Playbook
There are over 7,000 known rare diseases, and only a small percentage have been studied—even fewer have one or more therapies to treat patients. The Orphan Drug Act of 1983 was designed to dramatically increase R&D for new therapies by providing federal funding,...
One Long Political Barbecue
Labor Day celebrates the working class and the gains of the labor movement that sought shorter workdays and better working conditions. In fact, we have the labor movement to thank for our current 40-hour work week. The American labor movement can be traced back to the...
Can Barber Shop Initiatives Boost Men’s Health Screenings?
June is National Men’s Health Month—a time for men to reflect on their health and for the world to raise awareness about health problems men face today. This month highlights the importance of healthy diet, exercise, and mental well-being. But most importantly, it...
REALITYRx recognized for excellence in corporate communications
At the recent 2024 MANNY AWARDS, celebrating excellence in healthcare communications, REALITYRx was named a finalist in the “Best Corporate Campaign” category. The campaign was developed for one of REALITYRx’s clients, Bracco Diagnostics, Inc, a global leader in...
Blood vs stool. A new colon cancer screening option may increase adherence.
Blood vs stool. A new colon cancer screening option may increase adherence.1,2 With colorectal cancer (also known as colon cancer) on the rise, the disease may soon be detected through a simple blood test.3 Colorectal cancer (CRC) is cancer of the colon and/or...
Her Story Made Drug Advertising History
The real-life inspiration for Mad Men’s copywriter Peggy Olson, advertising legend Mary Wells Lawrence, revolutionized drug advertising with her agency’s unforgettable Alka Seltzer campaign. As founder and CEO of Wells Rich Greene (WRG), and a copywriter herself, her...
Black Physicians Making History
Meet eight Black physicians whose contributions to medicine are helping improve health inequities for all Americans. Valerie Montgomery Rice, MD Since becoming the first woman President and CEO of Morehouse School of Medicine (MSM) in 2014, Valerie Montgomery Rice,...
The Promise of New Devices and Treatments for Diabetes
The prevalence of diabetes significantly increased in adults aged 18 years or older from 2001 to 2020. In fact, the Centers for Disease Control and Prevention (CDC) says that approximately 37.3 million Americans have diabetes—which is 11.3% of the US population—with...
Healthcare News
Lung Cancer Screening: Navigating Barriers to Low-Dose CT Scan Completion
The following is a summary of “Barriers to Completing Low-Dose Computed Tomography Scan for Lung Cancer Screening,” published in the April 2024 issue of Pulmonology by Wong et al. Annual low-dose computed tomography (LDCT) screening has been shown to reduce lung...
Predicting CIP in Advanced NSCLC Patients Using CT Quantification of Preexisting Lung GGO
The following is a summary of “Quantification of preexisting lung ground glass opacities on CT for predicting checkpoint inhibitor pneumonitis in advanced non-small cell lung cancer patients,” published in the February 2024 issue of Oncology by Wang et al. Immune...
Correlation of Thyroid Hormone Levels with PEC Maturation in Type 1 Diabetes Patients
The following is a summary of “Thyroid Hormone Levels Correlate With the Maturation of Implanted Pancreatic Endoderm Cells in Patients With Type 1 Diabetes,” published in the February 2024 issue of Endocrinology by Ramzy, et al. Pancreatic endoderm cells (PECs)...
Insights into the Classification, Outcomes, and Biomarkers of Conjunctival Melanoma
The following is a summary of “Conjunctival melanoma: Insights into classification, outcomes, and biomarkers,” published in the February 2024 issue of Dermatology by Shields, et al. For a study, researchers sought to provide a comprehensive understanding of...
Pathogenic Mechanism Reveals NETs Drive ?Np63+ Basal Cell Hyperplasia in CRS
The following is a summary of “Neutrophil extracellular traps promote ?Np63+ basal cell hyperplasia in chronic rhinosinusitis,” published in the March 2024 issue of Allergy & Immunology by Lim, et al. Neutrophil extracellular traps (NETs) are observed in chronic...
Optimizing Gram-Positive BSI Treatment: Dalbavancin Sequential Therapy
The following is a summary of “Dalbavancin sequential therapy for Gram-Positive bloodstream infection: A multicenter observational study,” published in March 2024 issue of Infectious Disease by Rebold et al. Long-acting lipoglycopeptides, like dalbavancin, can...
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