RRx Perspective
It’s Heart Health Month: Here’s a Dose of Heartfelt Awareness
February is not just for celebrating Black History and Valentines’ Day. The shortest month of the year is also known as “Heart Health Month.” We see it as an opportunity to take healthy steps to avoid cardiovascular problems. After all, heart disease remains the...
Envisioning a New Reality: A World Without Cervical Cancer
Are you aware that January is Cervical Cancer Awareness Month? If you’re from the tri-state area, you might have heard the famous phrase, “Forget About it.” Pronounced “Fuhgeddaboutit” by locals. But please don’t. You just can’t. Because even though we’ve seen...
RSNA 2024: Building Intelligent Connections in Radiology
The Radiological Society of North America’s (RSNA) 2024 Annual Meeting, themed “Building Intelligent Connections,” brought together the brightest minds in radiology to discuss groundbreaking trends and challenges in the field. This year’s conference highlighted...
Recognizing Jenna Fischer on Her Proud New “Role”
“If I had waited 6 months longer, things could have been much worse,” Jenna Fischer. Last December, after her routine mammogram, Ms Fischer was told the results were inconclusive. But since she has dense breast tissue, as do nearly half of all women over 40 in the US,...
Commercializing a Rare Disease Therapy Requires a Different Playbook
There are over 7,000 known rare diseases, and only a small percentage have been studied—even fewer have one or more therapies to treat patients. The Orphan Drug Act of 1983 was designed to dramatically increase R&D for new therapies by providing federal funding,...
One Long Political Barbecue
Labor Day celebrates the working class and the gains of the labor movement that sought shorter workdays and better working conditions. In fact, we have the labor movement to thank for our current 40-hour work week. The American labor movement can be traced back to the...
Healthcare News
Lung Cancer Screening: Navigating Barriers to Low-Dose CT Scan Completion
The following is a summary of “Barriers to Completing Low-Dose Computed Tomography Scan for Lung Cancer Screening,” published in the April 2024 issue of Pulmonology by Wong et al. Annual low-dose computed tomography (LDCT) screening has been shown to reduce lung...
Predicting CIP in Advanced NSCLC Patients Using CT Quantification of Preexisting Lung GGO
The following is a summary of “Quantification of preexisting lung ground glass opacities on CT for predicting checkpoint inhibitor pneumonitis in advanced non-small cell lung cancer patients,” published in the February 2024 issue of Oncology by Wang et al. Immune...
Correlation of Thyroid Hormone Levels with PEC Maturation in Type 1 Diabetes Patients
The following is a summary of “Thyroid Hormone Levels Correlate With the Maturation of Implanted Pancreatic Endoderm Cells in Patients With Type 1 Diabetes,” published in the February 2024 issue of Endocrinology by Ramzy, et al. Pancreatic endoderm cells (PECs)...
Insights into the Classification, Outcomes, and Biomarkers of Conjunctival Melanoma
The following is a summary of “Conjunctival melanoma: Insights into classification, outcomes, and biomarkers,” published in the February 2024 issue of Dermatology by Shields, et al. For a study, researchers sought to provide a comprehensive understanding of...
Pathogenic Mechanism Reveals NETs Drive ?Np63+ Basal Cell Hyperplasia in CRS
The following is a summary of “Neutrophil extracellular traps promote ?Np63+ basal cell hyperplasia in chronic rhinosinusitis,” published in the March 2024 issue of Allergy & Immunology by Lim, et al. Neutrophil extracellular traps (NETs) are observed in chronic...
Optimizing Gram-Positive BSI Treatment: Dalbavancin Sequential Therapy
The following is a summary of “Dalbavancin sequential therapy for Gram-Positive bloodstream infection: A multicenter observational study,” published in March 2024 issue of Infectious Disease by Rebold et al. Long-acting lipoglycopeptides, like dalbavancin, can...
Marketing Innovation
RSNA 2024: Building Intelligent Connections in Radiology
The Radiological Society of North America’s (RSNA) 2024 Annual Meeting, themed “Building Intelligent Connections,” brought together the brightest minds in radiology to discuss groundbreaking trends and challenges in the field. This year’s conference highlighted...
Commercializing a Rare Disease Therapy Requires a Different Playbook
There are over 7,000 known rare diseases, and only a small percentage have been studied—even fewer have one or more therapies to treat patients. The Orphan Drug Act of 1983 was designed to dramatically increase R&D for new therapies by providing federal funding,...
REALITYRx recognized for excellence in corporate communications
At the recent 2024 MANNY AWARDS, celebrating excellence in healthcare communications, REALITYRx was named a finalist in the “Best Corporate Campaign” category. The campaign was developed for one of REALITYRx’s clients, Bracco Diagnostics, Inc, a global leader in...
Branding Both Sides of the Brain
Emotion is the Path to Marketing Success Marketers often work hard trying to understand the nuts and bolts of a client’s therapeutic or diagnostic product, providing the copy version of a schematic—part 1 is this and does that, part 2 is that and does this—but without...
Building Relationships, Building Brands
At REALITYRx, we are committed to our clients' success and pride ourselves on balancing 5 essential pillars of professionalism. I. Growth This year REALITYRx celebrated our 15th anniversary! We’re thrilled to be thriving in an industry that can at...
Why AI-Generated Advertising Should Come With a Warning Label
Lately, it seems every article about healthcare discusses the potential of artificial intelligence (AI). Despite the buzz that “AI is the future of healthcare,” the pharma industry has been relatively slow to adopt AI—for good reasons. Artificial intelligence is aptly...
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