Reality… You Can Run from It, Face It, or Embrace It
At REALITYRx communication, we choose to embrace the realities of pharmaceutical marketing in today’s changing healthcare environment.
Delivering the Right Dose for Your Brand
For more than fifteen years, REALITYRx has embraced the realities of the ever-changing healthcare industry. We thrive in an environment shaped by healthcare providers’ needs, patient and consumer demands, regulatory requirements, technological advances, and budget constraints. We believe that healthcare agencies need to be scalable and adaptable to a dynamic, modern marketplace.
We are a savvy, experienced, global healthcare agency offering a full range of marketing and advertising services across the pharmaceutical, biotech, diagnostic, and medical device industries. Our unique strategies and high-impact creative are proven to grow brands and drive market share. We provide personalized integrated solutions that span the entire healthcare continuum, reaching physicians, nurses, healthcare systems, administrators, insurers, patients, and caregivers.
REAL WORLD SUCCESS
REAL WORLD SUCCESS
A FULL-SERVICE GLOBAL HEALTHCARE AGENCY
Offering the right dose of strategy, creative, and execution, connecting with target audiences, and delivering measurable ROI.
Recognizing Jenna Fischer on Her Proud New “Role”
“If I had waited 6 months longer, things could have been much worse,” Jenna Fischer. Last December, after her routine mammogram, Ms Fischer was told the results were inconclusive. But since she has dense breast tissue, as do nearly half of all women over 40 in the US,...
Commercializing a Rare Disease Therapy Requires a Different Playbook
There are over 7,000 known rare diseases, and only a small percentage have been studied—even fewer have one or more therapies to treat patients. The Orphan Drug Act of 1983 was designed to dramatically increase R&D for new therapies by providing federal funding,...
One Long Political Barbecue
Labor Day celebrates the working class and the gains of the labor movement that sought shorter workdays and better working conditions. In fact, we have the labor movement to thank for our current 40-hour work week. The American labor movement can be traced back to the...