Heat Advisory: Health Care Costs for the Long, Hot Summers Ahead This summer, temperatures around most of the US have soared along with heat-related illnesses and their strain on the health care system. While many can escape to air-conditioned homes, offices, and...

  At REALITYRx, we are committed to our clients' success and pride ourselves on balancing 5 essential pillars of professionalism.   I. Growth   This year REALITYRx celebrated our 15th anniversary! We’re thrilled to be thriving in an industry that can at...

Lately, it seems every article about healthcare discusses the potential of artificial intelligence (AI). Despite the buzz that “AI is the future of healthcare,” the pharma industry has been relatively slow to adopt AI—for good reasons. Artificial intelligence is aptly...

Creating a brand character is a time-tested way to connect customers with brands. Who can forget the Pillsbury DoughboyTM, Mr. Clean ® , or the Michelin Man? When done right, brand characters reinforce the features, benefits, and personality of a brand. What do Brand...

Patient Advocacy Groups (PAGs) work on behalf of patients but have limited resources. Pharma companies want to understand and better meet patient needs. The relationship between PAGs and their pharma sponsors has traditionally been at arm’s length. Now more than ever,...

The Sheldrick Wildlife Trust Orphans Project began 45 years ago when Daphne Sheldrick began caring for an orphaned elephant in a bedroom converted into a stable. At the time, there was no instruction manual on how to raise a baby elephant. But Daphne was determined to...

An Interview with Eric Siry, Creative Director for REALITYRx We sat down with our Creative Director, Eric Siry, to talk about infographics, which are vitally important in medical communications today. Eric has been an infographics and graphic-design trailblazer as art...

Establish -- and maintain -- consistent brand experiences Pharma and healthcare companies that are committed to consistency — in their branding and their core messaging – are better able to differentiate their brands and leave competitors in the dust. That’s because...

Women in healthcare are doing better than ever but still aren’t at equity with men. Every year during Women’s History Month, we honor the achievements of women in healthcare. With all they have braved during the Covid 19 epidemic, we feel it’s more important than ever...