Healthcare Marketing News

Why AI-Generated Advertising Should Come With a Warning Label

Why AI-Generated Advertising Should Come With a Warning Label

Lately, it seems every article about healthcare discusses the potential of artificial intelligence (AI). Despite the buzz that “AI is the future of healthcare,” the pharma industry has been relatively slow to adopt AI—for good reasons. Artificial intelligence is aptly...

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Infuse Your Brand with Personality

Infuse Your Brand with Personality

Creating a brand character is a time-tested way to connect customers with brands. Who can forget the Pillsbury DoughboyTM, Mr. Clean ® , or the Michelin Man? When done right, brand characters reinforce the features, benefits, and personality of a brand. What do Brand...

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Who Profits From Patient Advocacy Groups?

Who Profits From Patient Advocacy Groups?

Patient Advocacy Groups (PAGs) work on behalf of patients but have limited resources. Pharma companies want to understand and better meet patient needs. The relationship between PAGs and their pharma sponsors has traditionally been at arm’s length. Now more than ever,...

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The Elephant in the Room

The Elephant in the Room

The Sheldrick Wildlife Trust Orphans Project began 45 years ago when Daphne Sheldrick began caring for an orphaned elephant in a bedroom converted into a stable. At the time, there was no instruction manual on how to raise a baby elephant. But Daphne was determined to...

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How Do Infographics Become Infoporn?

How Do Infographics Become Infoporn?

An Interview with Eric Siry, Creative Director for REALITYRx We sat down with our Creative Director, Eric Siry, to talk about infographics, which are vitally important in medical communications today. Eric has been an infographics and graphic-design trailblazer as art...

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Want to Build Real Trust in Your Brand?

Want to Build Real Trust in Your Brand?

Establish -- and maintain -- consistent brand experiences Pharma and healthcare companies that are committed to consistency — in their branding and their core messaging – are better able to differentiate their brands and leave competitors in the dust. That’s because...

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When Women in Healthcare Succeed, We All Do

When Women in Healthcare Succeed, We All Do

Women in healthcare are doing better than ever but still aren’t at equity with men. Every year during Women’s History Month, we honor the achievements of women in healthcare. With all they have braved during the Covid 19 epidemic, we feel it’s more important than ever...

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Can a Broken Heart Be Healed?

Can a Broken Heart Be Healed?

This Valentine’s Day, as you look to buy a thoughtful gift such as a giant heart-shaped box of chocolates or bouquet of flowers, try remembering your first love. Remember the simplicity of it—the awkward flirting, the first time you held hands, your first kiss, and...

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How Automation Can Revolutionize Drug Safety

How Automation Can Revolutionize Drug Safety

By Jonathan Male Pharmacovigilance caseloads have been rising due to increases in reported adverse events, with many sponsors bogged down by tracking large volumes of safety data using manual processes. As a result, an increasing number of biotech companies are now...

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