Healthcare Marketing News
Rare Experience in Rare Disease: When You Know What You’re Looking For
By Jonathan Male Several recent initiatives are aimed at advancing more equitable care for individuals and communities who are underserved. However, rare disease is an area where people are very often overlooked or misunderstood. Many of us want to change that...
Today’s Small Agency Reality: Smart, Nimble and Efficient — Right For Modern Healthcare
Why Small Healthcare Agencies Are the Answer By Jonathan Male Most healthcare agencies are consistently overpriced, always behind schedule, plus constantly overselling and under-delivering — and the bigger they are, the more expensive they are, the more slow-moving...
Nanomaterials Hold Big Promise for PAD Patients
Big things are happening in Texas in the field of nanomedicine. Backed by a four-year $2.1 million grant from the National Institutes of Health (NIH), the Bioengineering Department at the University of Texas at Arlington (UTA) is out to improve treatment for...
The “Brand Character:” A Powerful Marketing Tool
Brand Characters: They Do Have Legs! A company can gain a competitive edge over rivals through non-traditional channels, such as social media, that bring a brand character to life. A multi-channel approach with an iconic brand character can help a company forge a...
Spend 2022 Digital Media Dollars More Efficiently
This year, expect the trend to continue of healthcare marketing focusing on brand planning, customer insights and market research to launch brands and increase market share. When was the last time you had more than a surface conversation with your customers? Evolved...
Precision Medicine: The New Reality of Healthcare
Thanks to increasing support from the United States government, clinicians, and the pharmaceutical industry, “precision medicine” is the new frontier of healthcare. In 2015, President Obama launched the Precision Medicine Initiative. This bold new effort provided...
AI and Gender Bias: Implications for Women’s Health
Artificial Intelligence (AI) is used every day to analyze data that support decision making. One might assume that the data and programming that teach the machine to learn are completely objective. But what if the data sets, the input, or the instructions are biased?...
The Growing Role of Patients and Caregivers in Brand Building
Marketers know word-of-mouth is a key component of any successful marketing strategy. As brands discover the importance of social media and incorporate user-generated content into their broader marketing strategy, healthcare organizations must do the same. When it...
Antiviral Accessories—Science or Scam?
By Alyssa Capel From ancient times when copper vessels were used to purify water to the nineteenth century when doctors realized the importance of sanitizing their hands, we’ve been looking for ways to keep ourselves safe from diseases—even ones we don’t yet...
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