RRx Perspective
Who Profits From Patient Advocacy Groups?
Patient Advocacy Groups (PAGs) work on behalf of patients but have limited resources. Pharma companies want to understand and better meet patient needs. The relationship between PAGs and their pharma sponsors has traditionally been at arm’s length. Now more than ever,...
The Elephant in the Room
The Sheldrick Wildlife Trust Orphans Project began 45 years ago when Daphne Sheldrick began caring for an orphaned elephant in a bedroom converted into a stable. At the time, there was no instruction manual on how to raise a baby elephant. But Daphne was determined to...
How Do Infographics Become Infoporn?
An Interview with Eric Siry, Creative Director for REALITYRx We sat down with our Creative Director, Eric Siry, to talk about infographics, which are vitally important in medical communications today. Eric has been an infographics and graphic-design trailblazer as art...
Want to Build Real Trust in Your Brand?
Establish -- and maintain -- consistent brand experiences Pharma and healthcare companies that are committed to consistency — in their branding and their core messaging – are better able to differentiate their brands and leave competitors in the dust. That’s because...
When Women in Healthcare Succeed, We All Do
Women in healthcare are doing better than ever but still aren’t at equity with men. Every year during Women’s History Month, we honor the achievements of women in healthcare. With all they have braved during the Covid 19 epidemic, we feel it’s more important than ever...
Can a Broken Heart Be Healed?
This Valentine’s Day, as you look to buy a thoughtful gift such as a giant heart-shaped box of chocolates or bouquet of flowers, try remembering your first love. Remember the simplicity of it—the awkward flirting, the first time you held hands, your first kiss, and...
Healthcare News
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Marketing Innovation
The New REALITY for Generic Drug Companies
When is a generic drug company not a generic company? When they choose to focus on: Reputation Building High Ethical Standards Innovative Solutions Reputation: What's in a name? Generic drugs are an essential part of our healthcare system: if you've filled a...
Engage Your Patients With Meaningful Communication
Patient education is a fundamental part of medical care. Ensuring patients learn, understand, and remember the steps of their treatment is extremely important. It can be the difference between a successful outcome, treatment failure, or possible life-threating issues....
Brand Experiences Continue to Make a Lasting Impact
Marketers need to engage with prospects. One way we traditionally do this is by creating a unique presence at congresses and conferences. It's a worthwhile investment in time and money. An opportunity to meet customers face-to-face, build relationships and create...
How to Make the Right Choice for Your Sales Team
The core visual aid (CVA) has been the go-to communication vehicle for sales reps for decades, but the introduction of the tablet and the interactive visual aid (IVA) has challenged the preeminence of the printed CVA. Print might be old school, but that doesn't mean...
Branding With Both Sides of the Brain Optimizes Your Brand’s Performance
Just as the brain relies on established neural connections to solve a problem, the process of effective branding relies on a system of carefully coordinated skill sets working in synch and adapting to changing conditions.
How YouTube is Changing the Pharma Industry
YouTube … It’s the number two search engine after Google with users consuming more than six billion hours of video a month. What does this mean for the Pharma industry? An opportunity … To increase traffic, exposure, visibility, engagement and brand awareness. An...
YouTube is a trademark of Google Inc.
