As healthcare marketers, we take our role seriously. Educating, communicating and engaging with patients helps to ensure a successful treatment outcome. Here are some of REALITYRx’s recommended Best Practices for patient communication:
- Project Brand Confidence. Cultivate an aura of expertise, accuracy, and authority. Patients need to know they are dealing with THE experts, so they feel confident about the info they’re getting.
- Keep It Simple. Be as brief and clear as possible. Minimize medical jargon, technicalities, or long-winded thoughts. Information should be easy-to-process and foolproof.
- Be Empathetic. Striking the right tone is truly a balancing act. While medical information needs to be precise and scientific, patients also crave a sense of warmth, humanity, and connection. After all, their treatment isn’t just robotic routine-it’s a personal journey, affecting their well-being, recovery, and health. Despite the clinical nature of the information, patients seek a heartfelt and understanding tone.
Video and mobile apps are now the go-to medium for information. Mobile solutions provide patients with tools to keep them active and engaged in their own healthcare. For marketers, grasping the ins-and-outs of healthcare videography is an important element for successful patient communication.