Healthcare Marketing News
Integra® LifeSciences Transforms Wound Care
Integra LifeSciences, a world leader in medical technology, is dedicated to limiting uncertainty for surgeons so they can concentrate on providing the best patient care. Integra has long been known in surgical settings for their wound care products, and more recently...
Bracco Diagnostics: The Main Event at RSNA
A Shared Vision Becomes Reality Bracco Diagnostics, Inc., in collaboration with REALITYRx, stole the show at the 2018 Radiology Society of North America (RSNA) annual meeting in Chicago. Bracco’s booth was situated in a prime location and drew crowds of attendees from...
The New One-Stop Shop for All Things Neuro
Codman Neurosurgery markets one of the broadest and most comprehensive lines of medical devices, including implants, equipment, instruments and disposables that provide life-saving neurosurgical solutions and support. With plans to build a more comprehensive...
The New REALITY for Generic Drug Companies
When is a generic drug company not a generic company? When they choose to focus on: Reputation Building High Ethical Standards Innovative Solutions Reputation: What's in a name? Generic drugs are an essential part of our healthcare system: if you've filled a...
Engage Your Patients With Meaningful Communication
Patient education is a fundamental part of medical care. Ensuring patients learn, understand, and remember the steps of their treatment is extremely important. It can be the difference between a successful outcome, treatment failure, or possible life-threating issues....
Brand Experiences Continue to Make a Lasting Impact
Marketers need to engage with prospects. One way we traditionally do this is by creating a unique presence at congresses and conferences. It's a worthwhile investment in time and money. An opportunity to meet customers face-to-face, build relationships and create...
How to Make the Right Choice for Your Sales Team
The core visual aid (CVA) has been the go-to communication vehicle for sales reps for decades, but the introduction of the tablet and the interactive visual aid (IVA) has challenged the preeminence of the printed CVA. Print might be old school, but that doesn't mean...
A Rare Disease Doesn’t Seem Rare When it Happens to Someone You Love
Rare diseases aren't really rare at all. One in ten Americans is living with a rare disease. 30% of children with rare diseases will not live to see their 5th birthday. Most rare diseases are genetic and are therefore present throughout a person's life, even though...
Branding With Both Sides of the Brain Optimizes Your Brand’s Performance
Just as the brain relies on established neural connections to solve a problem, the process of effective branding relies on a system of carefully coordinated skill sets working in synch and adapting to changing conditions.
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