Establish -- and maintain -- consistent brand experiences Pharma and healthcare companies that are committed to consistency — in their branding and their core messaging – are better able to differentiate their brands and leave competitors in the dust. That’s because...

Women in healthcare are doing better than ever but still aren’t at equity with men. Every year during Women’s History Month, we honor the achievements of women in healthcare. With all they have braved during the Covid 19 epidemic, we feel it’s more important than ever...

This Valentine’s Day, as you look to buy a thoughtful gift such as a giant heart-shaped box of chocolates or bouquet of flowers, try remembering your first love. Remember the simplicity of it—the awkward flirting, the first time you held hands, your first kiss, and...

By Jonathan Male Pharmacovigilance caseloads have been rising due to increases in reported adverse events, with many sponsors bogged down by tracking large volumes of safety data using manual processes. As a result, an increasing number of biotech companies are now...

By Jonathan Male Several recent initiatives are aimed at advancing more equitable care for individuals and communities who are underserved. However, rare disease is an area where people are very often overlooked or misunderstood. Many of us want to change that...

Why Small Healthcare Agencies Are the Answer By Jonathan Male Most healthcare agencies are consistently overpriced, always behind schedule, plus constantly overselling and under-delivering — and the bigger they are, the more expensive they are, the more slow-moving...

Big things are happening in Texas in the field of nanomedicine. Backed by a four-year $2.1 million grant from the National Institutes of Health (NIH), the Bioengineering Department at the University of Texas at Arlington (UTA) is out to improve treatment for...

This year, expect the trend to continue of healthcare marketing focusing on brand planning, customer insights and market research to launch brands and increase market share. When was the last time you had more than a surface conversation with your customers? Evolved...

Thanks to increasing support from the United States government, clinicians, and the pharmaceutical industry, “precision medicine” is the new frontier of healthcare. In 2015, President Obama launched the Precision Medicine Initiative. This bold new effort provided...