RRx Perspective
Molecular Diagnostics for Breast Cancer
A New Era in Breast Cancer Care EmergesIn 1985, "National Breast Cancer Awareness Month" (NBCAM) was created as a collaborative campaign with the American Academy of Family Physicians, the AstraZeneca Healthcare Foundation, CancerCare, Inc., and other sponsors to...
Branding Both Sides of the Brain
Emotion is the Path to Marketing Success Marketers often work hard trying to understand the nuts and bolts of a client’s therapeutic or diagnostic product, providing the copy version of a schematic—part 1 is this and does that, part 2 is that and does this—but without...
The Health Care Costs of Extreme Heat
Heat Advisory: Health Care Costs for the Long, Hot Summers Ahead This summer, temperatures around most of the US have soared along with heat-related illnesses and their strain on the health care system. While many can escape to air-conditioned homes, offices, and...
Building Relationships, Building Brands
At REALITYRx, we are committed to our clients' success and pride ourselves on balancing 5 essential pillars of professionalism. I. Growth This year REALITYRx celebrated our 15th anniversary! We’re thrilled to be thriving in an industry that can at...
Why AI-Generated Advertising Should Come With a Warning Label
Lately, it seems every article about healthcare discusses the potential of artificial intelligence (AI). Despite the buzz that “AI is the future of healthcare,” the pharma industry has been relatively slow to adopt AI—for good reasons. Artificial intelligence is aptly...
Infuse Your Brand with Personality
Creating a brand character is a time-tested way to connect customers with brands. Who can forget the Pillsbury DoughboyTM, Mr. Clean ® , or the Michelin Man? When done right, brand characters reinforce the features, benefits, and personality of a brand. What do Brand...
Healthcare News
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Marketing Innovation
Spend 2022 Digital Media Dollars More Efficiently
This year, expect the trend to continue of healthcare marketing focusing on brand planning, customer insights and market research to launch brands and increase market share. When was the last time you had more than a surface conversation with your customers? Evolved...
Precision Medicine: The New Reality of Healthcare
Thanks to increasing support from the United States government, clinicians, and the pharmaceutical industry, “precision medicine” is the new frontier of healthcare. In 2015, President Obama launched the Precision Medicine Initiative. This bold new effort provided...
The Growing Role of Patients and Caregivers in Brand Building
Marketers know word-of-mouth is a key component of any successful marketing strategy. As brands discover the importance of social media and incorporate user-generated content into their broader marketing strategy, healthcare organizations must do the same. When it...
Simplifying Complexities of Cancer Through Animation
Using Animation to Enhance Understanding and Engagement for Serious Disease States ----- Stand Up To Cancer funds Dream Teams to accelerate cancer research, bringing different institutions together to advance new treatments. Those goals can't be realized without...
Bring Your Audience Together Virtually
Deliver impactful virtual engagements in a simulated setting. The virtual congress allows you to extend your reach, removing all physical limitations such as travel and lodging. Reach more customers with your messaging as they explore all you have to offer from the...
The Brand Character
Meet the "What-If" REALITYRx is proud to announce the launch of the "What-If", a brand character that raises awareness about everyday triggers of life-threatening allergic reactions. In 2018 Impax Laboratories (now part of Amneal Pharmaceuticals, Inc.) asked us to...
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