Mar 1, 2018 | Marketing Innovation, News
When is a generic drug company not a generic company? When they choose to focus on: Reputation Building High Ethical Standards Innovative Solutions Reputation: What’s in a name? Generic drugs are an essential part of our healthcare system: if you’ve filled...
Dec 12, 2017 | Marketing Innovation, News
Patient education is a fundamental part of medical care. Ensuring patients learn, understand, and remember the steps of their treatment is extremely important. It can be the difference between a successful outcome, treatment failure, or possible life-threating issues....
Jul 19, 2017 | Marketing Innovation, News
Marketers need to engage with prospects. One way we traditionally do this is by creating a unique presence at congresses and conferences. It’s a worthwhile investment in time and money. An opportunity to meet customers face-to-face, build relationships and...
Jun 2, 2017 | Marketing Innovation, News
The core visual aid (CVA) has been the go-to communication vehicle for sales reps for decades, but the introduction of the tablet and the interactive visual aid (IVA) has challenged the preeminence of the printed CVA. Print might be old school, but that doesn’t...
Jul 28, 2016 | Marketing Innovation, News
The Integration of Science and Promotion in Pharmaceutical Marketing Just as the brain relies on established neural connections to solve a problem, the process of effective branding relies on a system of carefully coordinated skill sets working in synch and adapting...
Mar 17, 2016 | Marketing Innovation, News
YouTube … It’s the number two search engine after Google with users consuming more than six billion hours of video a month. What does this mean for the Pharma industry? An opportunity … To increase traffic, exposure, visibility, engagement and brand awareness. An...
