Mar 17, 2016 | Marketing Innovation, RRx Perspective
YouTube … It’s the number two search engine after Google with users consuming more than six billion hours of video a month. What does this mean for the Pharma industry? An opportunity … To increase traffic, exposure, visibility, engagement and brand awareness. An...
Feb 5, 2015 | Marketing Innovation, RRx Perspective
Expanding our focus on health and wellness How does a healthcare marketing agency and performance chemical company come to connect on a personal level? Quite naturally! REALITYRx recognizes the role that personal care products play in contributing to overall health...
Apr 28, 2014 | Marketing Innovation, RRx Perspective
Before there was Content Marketing there was Creative… In 2014, with social media booming and the digital age in full swing, the quest for relevance has never been more important. If you’re interested in advertising your business, product, or brand online (and lets...
Feb 12, 2014 | Marketing Innovation, RRx Perspective
Smart phones and mobile devices have become so much more than means of communication and on-the-go entertainment. It’s easier than ever to access information on a need-to-know basis. Ever-evolving technology has also made health and wellness information more...
Nov 25, 2013 | Marketing Innovation, RRx Perspective
Branding in the Digital Age: The Right Reality In the digital age of instant messaging, it’s tempting to think that the media we use to market pharmaceutical brands has radically changed our overall strategy. It can also be tempting to set your sights on a digital...
Jul 17, 2013 | Marketing Innovation, RRx Perspective
Remember when doctors made house calls? Well, neither do we, but that doesn’t change the fact that now doctors are making a new type of house call. It’s one where doctors can literally diagnose patients based on the information they provide over the internet and a...
