The report released by WHO on World Cancer Day, February 4, 2014, predicts that new cases of cancer will rise from 14 million annually to 22 million, in a matter of only two decades.

If you’re interested in advertising your business, product, or brand online (and lets face it—if you’re not, you should be) an inherent drive to stay relevant will put you face to face with an important term the experts labeled “content marketing.”

Ever-evolving technology has also made health and wellness information more accessible, enabling patients to take a more active role in their own healthcare.

We’re just as excited as you are to discuss new, rich media delivery, but first creating the best message is essential to sound strategy development.

Remember when doctors made house calls? Well, neither do we, but that doesn’t change the fact that now doctors are making a new type of house call.

Innovation is at the core of human progress and therefore at the core of the pharmaceutical industry. However, an innovative product is useless if it is not accessible to the patients, physicians, nurses, and healthcare professionals who should be using it.

The Internet has much of the information a patient may need, the correct information should be reinforced by his or her doctor, nurse or caregiver to prevent misinformation.