By Jonathan Male Several recent initiatives are aimed at advancing more equitable care for individuals and communities who are underserved. However, rare disease is an area where people are very often overlooked or misunderstood. Many of us want to change that...

Why Small Healthcare Agencies Are the Answer By Jonathan Male Most healthcare agencies are consistently overpriced, always behind schedule, plus constantly overselling and under-delivering — and the bigger they are, the more expensive they are, the more slow-moving...

This year, expect the trend to continue of healthcare marketing focusing on brand planning, customer insights and market research to launch brands and increase market share. When was the last time you had more than a surface conversation with your customers? Evolved...

Thanks to increasing support from the United States government, clinicians, and the pharmaceutical industry, “precision medicine” is the new frontier of healthcare. In 2015, President Obama launched the Precision Medicine Initiative. This bold new effort provided...

REALITYRx recognizes the role that personal care products play in contributing to overall health and well-being. And INNOSPEC strongly appreciates the agency’s proven ability to develop standout marketing that applies to their customized formulations and product offerings.

If you’re interested in advertising your business, product, or brand online (and lets face it—if you’re not, you should be) an inherent drive to stay relevant will put you face to face with an important term the experts labeled “content marketing.”

Ever-evolving technology has also made health and wellness information more accessible, enabling patients to take a more active role in their own healthcare.

We’re just as excited as you are to discuss new, rich media delivery, but first creating the best message is essential to sound strategy development.

Remember when doctors made house calls? Well, neither do we, but that doesn’t change the fact that now doctors are making a new type of house call.

Innovation is at the core of human progress and therefore at the core of the pharmaceutical industry. However, an innovative product is useless if it is not accessible to the patients, physicians, nurses, and healthcare professionals who should be using it.