Healthcare Marketing News
Bracco ONE: A Multi-Functional Sales Tool
Bracco Diagnostics Inc., a leader in diagnostic imaging, has continued to evolve its broad portfolio to become a one-stop shop for contrast media, injectors, and diagnostic software solutions. With the expansion of Bracco’s product and modality offerings came the need...
REALITY Check: Artificial Intelligence
From interpreting scans to scanning hospital rooms for hazards, AI innovations are poised to change the healthcare landscape. Here are five ways the technology is being tested: Radiologists Phone a Friend Radiologists at the NYU School of Medicine are looking...
The Brand Character
Meet the "What-If" REALITYRx is proud to announce the launch of the "What-If", a brand character that raises awareness about everyday triggers of life-threatening allergic reactions. In 2018 Impax Laboratories (now part of Amneal Pharmaceuticals, Inc.) asked us to...
Monitoring the Pulse of Rare Diseases
Identifying and treating rare diseases, which affect 1 in 10 people, is fraught with challenges. On average it takes 8 years for patients to receive an accurate diagnosis, and only 5% of these diseases currently have an FDA-approved treatment. At REALITYRx, we...
Integra® LifeSciences Transforms Wound Care
Integra LifeSciences, a world leader in medical technology, is dedicated to limiting uncertainty for surgeons so they can concentrate on providing the best patient care. Integra has long been known in surgical settings for their wound care products, and more recently...
Bracco Diagnostics: The Main Event at RSNA
A Shared Vision Becomes Reality Bracco Diagnostics, Inc., in collaboration with REALITYRx, stole the show at the 2018 Radiology Society of North America (RSNA) annual meeting in Chicago. Bracco’s booth was situated in a prime location and drew crowds of attendees from...
The New One-Stop Shop for All Things Neuro
Codman Neurosurgery markets one of the broadest and most comprehensive lines of medical devices, including implants, equipment, instruments and disposables that provide life-saving neurosurgical solutions and support. With plans to build a more comprehensive...
The New REALITY for Generic Drug Companies
When is a generic drug company not a generic company? When they choose to focus on: Reputation Building High Ethical Standards Innovative Solutions Reputation: What's in a name? Generic drugs are an essential part of our healthcare system: if you've filled a...
Engage Your Patients With Meaningful Communication
Patient education is a fundamental part of medical care. Ensuring patients learn, understand, and remember the steps of their treatment is extremely important. It can be the difference between a successful outcome, treatment failure, or possible life-threating issues....
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