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Bracco ONE: A Multi-Functional Sales Tool

Bracco ONE: A Multi-Functional Sales Tool

Bracco Diagnostics Inc., a leader in diagnostic imaging, has continued to evolve its broad portfolio to become a one-stop shop for contrast media, injectors, and diagnostic software solutions. With the expansion of Bracco’s product and modality offerings came the need...
REALITY Check: Artificial Intelligence

REALITY Check: Artificial Intelligence

REALITY Check: Artificial Intelligence From interpreting scans to scanning hospital rooms for hazards, AI innovations are poised to change the healthcare landscape. Here are five ways the technology is being tested:   Radiologists Phone a Friend Radiologists at...
The Brand Character

The Brand Character

Meet the “What-If” REALITYRx is proud to announce the launch of the “What-If”, a brand character that raises awareness about everyday triggers of life-threatening allergic reactions. In 2018 Impax Laboratories (now part of Amneal...
Monitoring the Pulse of Rare Diseases

Monitoring the Pulse of Rare Diseases

Identifying and treating rare diseases, which affect 1 in 10 people, is fraught with challenges. On average it takes 8 years for patients to receive an accurate diagnosis, and only 5% of these diseases currently have an FDA-approved treatment. At REALITYRx, we...