Jun 28, 2023 | Marketing Innovation, RRx Perspective
Creating a brand character is a time-tested way to connect customers with brands. Who can forget the Pillsbury DoughboyTM, Mr. Clean ® , or the Michelin Man? When done right, brand characters reinforce the features, benefits, and personality of a brand. What do Brand...
Jun 13, 2023 | Marketing Innovation, RRx Perspective
Patient Advocacy Groups (PAGs) work on behalf of patients but have limited resources. Pharma companies want to understand and better meet patient needs. The relationship between PAGs and their pharma sponsors has traditionally been at arm’s length. Now more than ever,...
May 9, 2023 | RRx Perspective
The Sheldrick Wildlife Trust Orphans Project began 45 years ago when Daphne Sheldrick began caring for an orphaned elephant in a bedroom converted into a stable. At the time, there was no instruction manual on how to raise a baby elephant. But Daphne was determined to...
Mar 31, 2023 | Marketing Innovation, RRx Perspective
An Interview with Eric Siry, Creative Director for REALITYRx We sat down with our Creative Director, Eric Siry, to talk about infographics, which are vitally important in medical communications today. Eric has been an infographics and graphic-design trailblazer as art...
Mar 28, 2023 | Marketing Innovation, RRx Perspective
Establish — and maintain — consistent brand experiences Pharma and healthcare companies that are committed to consistency — in their branding and their core messaging – are better able to differentiate their brands and leave competitors in the dust. That’s...
Mar 7, 2023 | RRx Perspective
Women in healthcare are doing better than ever but still aren’t at equity with men. Every year during Women’s History Month, we honor the achievements of women in healthcare. With all they have braved during the Covid 19 epidemic, we feel it’s more important than ever...
