May 9, 2023 | RRx Perspective
The Sheldrick Wildlife Trust Orphans Project began 45 years ago when Daphne Sheldrick began caring for an orphaned elephant in a bedroom converted into a stable. At the time, there was no instruction manual on how to raise a baby elephant. But Daphne was determined to...
Mar 31, 2023 | Marketing Innovation, RRx Perspective
An Interview with Eric Siry, Creative Director for REALITYRx We sat down with our Creative Director, Eric Siry, to talk about infographics, which are vitally important in medical communications today. Eric has been an infographics and graphic-design trailblazer as art...
Mar 28, 2023 | Marketing Innovation, RRx Perspective
Establish — and maintain — consistent brand experiences Pharma and healthcare companies that are committed to consistency — in their branding and their core messaging – are better able to differentiate their brands and leave competitors in the dust. That’s...
Mar 7, 2023 | RRx Perspective
Women in healthcare are doing better than ever but still aren’t at equity with men. Every year during Women’s History Month, we honor the achievements of women in healthcare. With all they have braved during the Covid 19 epidemic, we feel it’s more important than ever...
Feb 8, 2023 | RRx Perspective
This Valentine’s Day, as you look to buy a thoughtful gift such as a giant heart-shaped box of chocolates or bouquet of flowers, try remembering your first love. Remember the simplicity of it—the awkward flirting, the first time you held hands, your first kiss, and...
Jan 24, 2023 | RRx Perspective
By Jonathan Male Pharmacovigilance caseloads have been rising due to increases in reported adverse events, with many sponsors bogged down by tracking large volumes of safety data using manual processes. As a result, an increasing number of biotech companies are now...