Mar 20, 2024 | RRx Perspective
The real-life inspiration for Mad Men’s copywriter Peggy Olson, advertising legend Mary Wells Lawrence, revolutionized drug advertising with her agency’s unforgettable Alka Seltzer campaign. As founder and CEO of Wells Rich Greene (WRG), and a copywriter herself, her...
Feb 22, 2024 | RRx Perspective
Today, we celebrate the lives of 9 prominent black leaders whose careers have made immeasurable impacts on healthcare policy, medical practice, and the care of patients everywhere. Rev. Jesse L. Jackson Our celebration begins with the remarkable life and heartbreaking...
Nov 14, 2023 | RRx Perspective
The prevalence of diabetes significantly increased in adults aged 18 years or older from 2001 to 2020. In fact, the Centers for Disease Control and Prevention (CDC) says that approximately 37.3 million Americans have diabetes—which is 11.3% of the US population—with...
Oct 11, 2023 | RRx Perspective
A New Era in Breast Cancer Care Emerges In 1985, “National Breast Cancer Awareness Month” (NBCAM) was created as a collaborative campaign with the American Academy of Family Physicians, the AstraZeneca Healthcare Foundation, CancerCare, Inc., and other...
Sep 27, 2023 | Marketing Innovation, RRx Perspective
Emotion is the Path to Marketing Success Marketers often work hard trying to understand the nuts and bolts of a client’s therapeutic or diagnostic product, providing the copy version of a schematic—part 1 is this and does that, part 2 is that and does this—but without...
Sep 5, 2023 | RRx Perspective
Heat Advisory: Health Care Costs for the Long, Hot Summers Ahead This summer, temperatures around most of the US have soared along with heat-related illnesses and their strain on the health care system. While many can escape to air-conditioned homes, offices, and...
