May 8, 2024 | Marketing Innovation, RRx Perspective
At the recent 2024 MANNY AWARDS, celebrating excellence in healthcare communications, REALITYRx was named a finalist in the “Best Corporate Campaign” category. The campaign was developed for one of REALITYRx’s clients, Bracco Diagnostics, Inc, a global leader in...
Apr 3, 2024 | RRx Perspective
Blood vs stool. A new colon cancer screening option may increase adherence.1,2 With colorectal cancer (also known as colon cancer) on the rise, the disease may soon be detected through a simple blood test.3 Colorectal cancer (CRC) is cancer of the colon and/or...
Mar 20, 2024 | RRx Perspective
The real-life inspiration for Mad Men’s copywriter Peggy Olson, advertising legend Mary Wells Lawrence, revolutionized drug advertising with her agency’s unforgettable Alka Seltzer campaign. As founder and CEO of Wells Rich Greene (WRG), and a copywriter herself, her...
Feb 22, 2024 | RRx Perspective
Today, we celebrate the lives of 9 prominent black leaders whose careers have made immeasurable impacts on healthcare policy, medical practice, and the care of patients everywhere. Rev. Jesse L. Jackson Our celebration begins with the remarkable life and heartbreaking...
Nov 14, 2023 | RRx Perspective
The prevalence of diabetes significantly increased in adults aged 18 years or older from 2001 to 2020. In fact, the Centers for Disease Control and Prevention (CDC) says that approximately 37.3 million Americans have diabetes—which is 11.3% of the US population—with...
Oct 11, 2023 | RRx Perspective
A New Era in Breast Cancer Care Emerges In 1985, “National Breast Cancer Awareness Month” (NBCAM) was created as a collaborative campaign with the American Academy of Family Physicians, the AstraZeneca Healthcare Foundation, CancerCare, Inc., and other...
