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The Promise of New Devices and Treatments for Diabetes

The Promise of New Devices and Treatments for Diabetes

Nov 14, 2023 | RRx Perspective

The prevalence of diabetes significantly increased in adults aged 18 years or older from 2001 to 2020. In fact, the Centers for Disease Control and Prevention (CDC) says that approximately 37.3 million Americans have diabetes—which is 11.3% of the US population—with...
Molecular Diagnostics for Breast Cancer

Molecular Diagnostics for Breast Cancer

Oct 11, 2023 | RRx Perspective

A New Era in Breast Cancer Care Emerges In 1985, “National Breast Cancer Awareness Month” (NBCAM) was created as a collaborative campaign with the American Academy of Family Physicians, the AstraZeneca Healthcare Foundation, CancerCare, Inc., and other...
Branding Both Sides of the Brain

Branding Both Sides of the Brain

Sep 27, 2023 | Marketing Innovation, RRx Perspective

Emotion is the Path to Marketing Success Marketers often work hard trying to understand the nuts and bolts of a client’s therapeutic or diagnostic product, providing the copy version of a schematic—part 1 is this and does that, part 2 is that and does this—but without...
The Health Care Costs of Extreme Heat

The Health Care Costs of Extreme Heat

Sep 5, 2023 | RRx Perspective

Heat Advisory: Health Care Costs for the Long, Hot Summers Ahead This summer, temperatures around most of the US have soared along with heat-related illnesses and their strain on the health care system. While many can escape to air-conditioned homes, offices, and...