Aug 28, 2024 | RRx Perspective
Labor Day celebrates the working class and the gains of the labor movement that sought shorter workdays and better working conditions. In fact, we have the labor movement to thank for our current 40-hour work week. The American labor movement can be traced back to the...
Jun 26, 2024 | RRx Perspective
June is National Men’s Health Month—a time for men to reflect on their health and for the world to raise awareness about health problems men face today. This month highlights the importance of healthy diet, exercise, and mental well-being. But most importantly, it...
May 8, 2024 | Marketing Innovation, RRx Perspective
At the recent 2024 MANNY AWARDS, celebrating excellence in healthcare communications, REALITYRx was named a finalist in the “Best Corporate Campaign” category. The campaign was developed for one of REALITYRx’s clients, Bracco Diagnostics, Inc, a global leader in...
Apr 3, 2024 | RRx Perspective
Blood vs stool. A new colon cancer screening option may increase adherence.1,2 With colorectal cancer (also known as colon cancer) on the rise, the disease may soon be detected through a simple blood test.3 Colorectal cancer (CRC) is cancer of the colon and/or...
Mar 20, 2024 | RRx Perspective
The real-life inspiration for Mad Men’s copywriter Peggy Olson, advertising legend Mary Wells Lawrence, revolutionized drug advertising with her agency’s unforgettable Alka Seltzer campaign. As founder and CEO of Wells Rich Greene (WRG), and a copywriter herself, her...
Feb 22, 2024 | RRx Perspective
Meet eight Black physicians whose contributions to medicine are helping improve health inequities for all Americans. Valerie Montgomery Rice, MD Since becoming the first woman President and CEO of Morehouse School of Medicine (MSM) in 2014, Valerie Montgomery Rice,...
