Aug 26, 2014 | RRx Perspective
Life’s Realities Inspire Dr. Kevin Tracey to New Discovery After experiencing two significant deaths, Dr. Kevin Tracey was motivated to embrace reality. He was compelled to explore something unorthodox—bioelectronics. The first death was that of his mother, which...
Jun 27, 2014 | RRx Perspective
Targeted Treatments and Novel Therapeutics Did you know that according to the World Health Organization (WHO), the incidence of cancer is expected to surge 57% worldwide over the next 20 years? The report released by WHO on World Cancer Day, February 4, 2014, predicts...
Apr 28, 2014 | Marketing Innovation, RRx Perspective
Before there was Content Marketing there was Creative… In 2014, with social media booming and the digital age in full swing, the quest for relevance has never been more important. If you’re interested in advertising your business, product, or brand online (and lets...
Feb 12, 2014 | Marketing Innovation, RRx Perspective
Smart phones and mobile devices have become so much more than means of communication and on-the-go entertainment. It’s easier than ever to access information on a need-to-know basis. Ever-evolving technology has also made health and wellness information more...
Nov 25, 2013 | Marketing Innovation, RRx Perspective
Branding in the Digital Age: The Right Reality In the digital age of instant messaging, it’s tempting to think that the media we use to market pharmaceutical brands has radically changed our overall strategy. It can also be tempting to set your sights on a digital...
Jul 17, 2013 | Marketing Innovation, RRx Perspective
Remember when doctors made house calls? Well, neither do we, but that doesn’t change the fact that now doctors are making a new type of house call. It’s one where doctors can literally diagnose patients based on the information they provide over the internet and a...
