Jun 28, 2023 | Marketing Innovation, News
Creating a brand character is a time-tested way to connect customers with brands. Who can forget the Pillsbury DoughboyTM, Mr. Clean ® , or the Michelin Man? When done right, brand characters reinforce the features, benefits, and personality of a brand. What do Brand...
Jun 13, 2023 | Marketing Innovation, News
Patient Advocacy Groups (PAGs) work on behalf of patients but have limited resources. Pharma companies want to understand and better meet patient needs. The relationship between PAGs and their pharma sponsors has traditionally been at arm’s length. Now more than ever,...
Mar 31, 2023 | Marketing Innovation, News
An Interview with Eric Siry, Creative Director for REALITYRx We sat down with our Creative Director, Eric Siry, to talk about infographics, which are vitally important in medical communications today. Eric has been an infographics and graphic-design trailblazer as art...
Mar 28, 2023 | Marketing Innovation, News
Establish — and maintain — consistent brand experiences Pharma and healthcare companies that are committed to consistency — in their branding and their core messaging – are better able to differentiate their brands and leave competitors in the dust. That’s...
Nov 29, 2022 | Marketing Innovation, News
By Jonathan Male Several recent initiatives are aimed at advancing more equitable care for individuals and communities who are underserved. However, rare disease is an area where people are very often overlooked or misunderstood. Many of us want to change that...
Sep 20, 2022 | Marketing Innovation, News
Why Small Healthcare Agencies Are the Answer By Jonathan Male Most healthcare agencies are consistently overpriced, always behind schedule, plus constantly overselling and under-delivering — and the bigger they are, the more expensive they are, the more slow-moving...
