Jan 6, 2025 | Marketing Innovation, RRx Perspective
The Radiological Society of North America’s (RSNA) 2024 Annual Meeting, themed “Building Intelligent Connections,” brought together the brightest minds in radiology to discuss groundbreaking trends and challenges in the field. This year’s conference highlighted...
Oct 21, 2024 | Marketing Innovation, RRx Perspective
There are over 7,000 known rare diseases, and only a small percentage have been studied—even fewer have one or more therapies to treat patients. The Orphan Drug Act of 1983 was designed to dramatically increase R&D for new therapies by providing federal funding,...
May 8, 2024 | Marketing Innovation, RRx Perspective
At the recent 2024 MANNY AWARDS, celebrating excellence in healthcare communications, REALITYRx was named a finalist in the “Best Corporate Campaign” category. The campaign was developed for one of REALITYRx’s clients, Bracco Diagnostics, Inc, a global leader in...
Sep 27, 2023 | Marketing Innovation, RRx Perspective
Emotion is the Path to Marketing Success Marketers often work hard trying to understand the nuts and bolts of a client’s therapeutic or diagnostic product, providing the copy version of a schematic—part 1 is this and does that, part 2 is that and does this—but without...
Jul 26, 2023 | Marketing Innovation, RRx Perspective
At REALITYRx, we are committed to our clients’ success and pride ourselves on balancing 5 essential pillars of professionalism. I. Growth This year REALITYRx celebrated our 15th anniversary! We’re thrilled to be thriving in an industry that...
Jul 10, 2023 | Marketing Innovation, RRx Perspective
Lately, it seems every article about healthcare discusses the potential of artificial intelligence (AI). Despite the buzz that “AI is the future of healthcare,” the pharma industry has been relatively slow to adopt AI—for good reasons. Artificial intelligence is aptly...
