Healthcare Web and Application Development

WinRho^® SDF Wins Fans in Face of Black Box

Reality testing: Cangene Corporation was relaunching their ITP treatment, which had recently received a boxed warning, after reacquiring the distribution rights.

Envisioning a new reality: Leverage 15+ year record of experience.

Inventing the reality: Operating within tight regulatory constraints, we developed a campaign that compellingly conveyed the brand’s heritage and efficacy with simple graphics and a concise, memorable headline.

Master Visual Aid

Comprehensive resource, containing extensive information on labeling change, MOA, efficacy, and safety, for detailing physicians.

Pediatric Leave-Behind

Brief reminder, containing a summary of efficacy and safety information, to leave with physicians.

NDC Announcement Mailer

Postcard providing new NDC numbers while reinforcing campaign.

Website

Phase I of a website providing educational and product information for professionals and patients.

WinRho App

Interactive application of WinRho master visual aid and collateral materials for the iPad^®, housed on REALITYRx‘s proprietary repDNA^® platform.

iPad is a registered trademark of Apple Inc. WinRho is a registered trademark of Saol in the United States and/or other countries.
repDNA is a registered trademark of REALITYRx communication, L.L.C.

WinRho SDF Wins Fans in Face of Black Box

Reality testing: Cangene Corporation was relaunching their ITP treatment, which had recently received a boxed warning, after reacquiring the distribution rights.

Envisioning a new reality: Leverage 15+ year record of experience.

Inventing the reality: Operating within tight regulatory constraints, we developed a campaign that compellingly conveyed the brand’s heritage and efficacy with simple graphics and a concise, memorable headline.