The core visual aid (CVA) has been the go-to communication vehicle for sales reps for decades, but the introduction of the tablet and the interactive visual aid (IVA) has challenged the preeminence of the printed CVA. Print might be old school, but that doesn't mean...

Rare diseases aren't really rare at all. One in ten Americans is living with a rare disease. 30% of children with rare diseases will not live to see their 5th birthday. Most rare diseases are genetic and are therefore present throughout a person's life, even though...

Just as the brain relies on established neural connections to solve a problem, the process of effective branding relies on a system of carefully coordinated skill sets working in synch and adapting to changing conditions.

What makes someone beautiful? How you answer that question could very well depend upon the culture in which you were raised. Different standards of beauty from culture to culture dictate which types of beauty products will rise in popularity…

YouTube … It’s the number two search engine after Google with users consuming more than six billion hours of video a month. What does this mean for the Pharma industry? An opportunity … To increase traffic, exposure, visibility, engagement and brand awareness. An...

REALITYRx recognizes the role that personal care products play in contributing to overall health and well-being. And INNOSPEC strongly appreciates the agency’s proven ability to develop standout marketing that applies to their customized formulations and product offerings.

After experiencing two significant deaths, Dr. Kevin Tracey was motivated to embrace reality. He was compelled to explore something unorthodox—bioelectronics.

The report released by WHO on World Cancer Day, February 4, 2014, predicts that new cases of cancer will rise from 14 million annually to 22 million, in a matter of only two decades.