RRx Perspective
AI and Gender Bias: Implications for Women’s Health
Artificial Intelligence (AI) is used every day to analyze data that support decision making. One might assume that the data and programming that teach the machine to learn are completely objective. But what if the data sets, the input, or the instructions are biased?...
The Growing Role of Patients and Caregivers in Brand Building
Marketers know word-of-mouth is a key component of any successful marketing strategy. As brands discover the importance of social media and incorporate user-generated content into their broader marketing strategy, healthcare organizations must do the same. When it...
Antiviral Accessories—Science or Scam?
By Alyssa Capel From ancient times when copper vessels were used to purify water to the nineteenth century when doctors realized the importance of sanitizing their hands, we’ve been looking for ways to keep ourselves safe from diseases—even ones we don’t yet...
As REAL as It Gets in Healthcare
Want to get R.E.A.L. with your brand?If so, please contact Jon Male or Bob Karczewski.
Telehealth and Me:
Fewer Germs, Just as
Many Questions
Rob McMichael REALITYRx communication Creative Director of Copy "Wow, I won’t have to wear one of those stupid paper gowns." That was my first reaction upon learning that my initial post-surgical follow-up visit was rescheduled as a virtual telehealth session due...
COVID-19 Stop the Spread: Don’t Touch Your Face PSA
Help prevent the spread of COVID-19 with clear communication In this time of stress and worry, people may find it challenging to filter out important health information from all the noise and chaos. That’s why delivering that information in a friendly, accessible, and...
Healthcare News
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Marketing Innovation
Information Overload
The Internet has much of the information a patient may need, the correct information should be reinforced by his or her doctor, nurse or caregiver to prevent misinformation.
YouTube is a trademark of Google Inc.
