Jan 31, 2019 | RRx Perspective
Integra LifeSciences, a world leader in medical technology, is dedicated to limiting uncertainty for surgeons so they can concentrate on providing the best patient care. Integra has long been known in surgical settings for their wound care products, and more recently...
Dec 14, 2018 | RRx Perspective, Uncategorized
A Shared Vision Becomes Reality Bracco Diagnostics, Inc., in collaboration with REALITYRx, stole the show at the 2018 Radiology Society of North America (RSNA) annual meeting in Chicago. Bracco’s booth was situated in a prime location and drew crowds of attendees from...
Apr 12, 2018 | RRx Perspective
Codman Neurosurgery markets one of the broadest and most comprehensive lines of medical devices, including implants, equipment, instruments and disposables that provide life-saving neurosurgical solutions and support. With plans to build a more comprehensive...
Mar 1, 2018 | Marketing Innovation, RRx Perspective
When is a generic drug company not a generic company? When they choose to focus on: Reputation Building High Ethical Standards Innovative Solutions Reputation: What’s in a name? Generic drugs are an essential part of our healthcare system: if you’ve filled...
Dec 12, 2017 | Marketing Innovation, RRx Perspective
Patient education is a fundamental part of medical care. Ensuring patients learn, understand, and remember the steps of their treatment is extremely important. It can be the difference between a successful outcome, treatment failure, or possible life-threating issues....
Jul 19, 2017 | Marketing Innovation, RRx Perspective
Marketers need to engage with prospects. One way we traditionally do this is by creating a unique presence at congresses and conferences. It’s a worthwhile investment in time and money. An opportunity to meet customers face-to-face, build relationships and...
