May 29, 2019 | Marketing Innovation, RRx Perspective
Meet the “What-If” REALITYRx is proud to announce the launch of the “What-If”, a brand character that raises awareness about everyday triggers of life-threatening allergic reactions. In 2018 Impax Laboratories (now part of Amneal...
May 9, 2019 | RRx Perspective
Identifying and treating rare diseases, which affect 1 in 10 people, is fraught with challenges. On average it takes 8 years for patients to receive an accurate diagnosis, and only 5% of these diseases currently have an FDA-approved treatment. At REALITYRx, we...
Jan 31, 2019 | RRx Perspective
Integra LifeSciences, a world leader in medical technology, is dedicated to limiting uncertainty for surgeons so they can concentrate on providing the best patient care. Integra has long been known in surgical settings for their wound care products, and more recently...
Dec 14, 2018 | RRx Perspective, Uncategorized
A Shared Vision Becomes Reality Bracco Diagnostics, Inc., in collaboration with REALITYRx, stole the show at the 2018 Radiology Society of North America (RSNA) annual meeting in Chicago. Bracco’s booth was situated in a prime location and drew crowds of attendees from...
Apr 12, 2018 | RRx Perspective
Codman Neurosurgery markets one of the broadest and most comprehensive lines of medical devices, including implants, equipment, instruments and disposables that provide life-saving neurosurgical solutions and support. With plans to build a more comprehensive...
Mar 1, 2018 | Marketing Innovation, RRx Perspective
When is a generic drug company not a generic company? When they choose to focus on: Reputation Building High Ethical Standards Innovative Solutions Reputation: What’s in a name? Generic drugs are an essential part of our healthcare system: if you’ve filled...
