Feb 5, 2015 | Marketing Innovation, News
Expanding our focus on health and wellness How does a healthcare marketing agency and performance chemical company come to connect on a personal level? Quite naturally! REALITYRx recognizes the role that personal care products play in contributing to overall health...
Apr 28, 2014 | Marketing Innovation, News
Before there was Content Marketing there was Creative… In 2014, with social media booming and the digital age in full swing, the quest for relevance has never been more important. If you’re interested in advertising your business, product, or brand online (and lets...
Feb 12, 2014 | Marketing Innovation, News
Smart phones and mobile devices have become so much more than means of communication and on-the-go entertainment. It’s easier than ever to access information on a need-to-know basis. Ever-evolving technology has also made health and wellness information more...
Nov 25, 2013 | Marketing Innovation, News
Branding in the Digital Age: The Right Reality In the digital age of instant messaging, it’s tempting to think that the media we use to market pharmaceutical brands has radically changed our overall strategy. It can also be tempting to set your sights on a digital...
Jul 17, 2013 | Marketing Innovation, News
Remember when doctors made house calls? Well, neither do we, but that doesn’t change the fact that now doctors are making a new type of house call. It’s one where doctors can literally diagnose patients based on the information they provide over the internet and a...
Feb 22, 2013 | Marketing Innovation, News
Innovation is at the core of human progress and therefore at the core of the pharmaceutical industry. However, an innovative product is useless if it is not accessible to the patients, physicians, nurses, and healthcare professionals who should be using it. Any new...
