Jan 11, 2022 | Marketing Innovation, RRx Perspective
This year, expect the trend to continue of healthcare marketing focusing on brand planning, customer insights and market research to launch brands and increase market share. When was the last time you had more than a surface conversation with your customers? Evolved...
Nov 15, 2021 | Marketing Innovation, RRx Perspective
Thanks to increasing support from the United States government, clinicians, and the pharmaceutical industry, “precision medicine” is the new frontier of healthcare. In 2015, President Obama launched the Precision Medicine Initiative. This bold new effort provided...
Aug 12, 2021 | Marketing Innovation, RRx Perspective
Marketers know word-of-mouth is a key component of any successful marketing strategy. As brands discover the importance of social media and incorporate user-generated content into their broader marketing strategy, healthcare organizations must do the same. When it...
Mar 26, 2020 | Marketing Innovation, RRx Perspective
Using Animation to Enhance Understanding and Engagement for Serious Disease States —– Stand Up To Cancer funds Dream Teams to accelerate cancer research, bringing different institutions together to advance new treatments. Those goals can’t be...
Mar 12, 2020 | Marketing Innovation, RRx Perspective
Deliver impactful virtual engagements in a simulated setting. The virtual congress allows you to extend your reach, removing all physical limitations such as travel and lodging. Reach more customers with your messaging as they explore all you have to offer from the...
May 29, 2019 | Marketing Innovation, RRx Perspective
Meet the “What-If” REALITYRx is proud to announce the launch of the “What-If”, a brand character that raises awareness about everyday triggers of life-threatening allergic reactions. In 2018 Impax Laboratories (now part of Amneal...
