Remember when doctors made house calls? Well, neither do we, but that doesn’t change the fact that now doctors are making a new type of house call.

Innovation is at the core of human progress and therefore at the core of the pharmaceutical industry. However, an innovative product is useless if it is not accessible to the patients, physicians, nurses, and healthcare professionals who should be using it.

The Internet has much of the information a patient may need, the correct information should be reinforced by his or her doctor, nurse or caregiver to prevent misinformation.