Jonathan Male

Chief Executive Officer, Principal

Jonathan Male is a sculptor at heart. In his early days, he worked with stone, metal, and clay, but today, he sculpts brands—molding attributes and benefits into artfully engaging healthcare communications. As the CEO and Principal of REALITYRx, Jon provides the leadership, creative vision, and passion that make the agency a dynamic and successful enterprise.

Jon’s journey began as a young artist crisscrossing the country in a renovated ’56 Ford step-van, exhibiting his work in galleries along the way. After graduating from UCSC in 1978, he spent three years in Germany working at marketing agencies while painting in his studio along the Danube River. In 1982, he moved to New York City and established himself as a freelance ad man, ultimately transitioning his creative energy into the world of consumer and pharmaceutical advertising.

Jon spent 12 years as Executive Creative Director at Interlink Healthcare Agency, where he played a key role in growing the company’s billings from $1 million to $20 million annually. He also spearheaded the development of Interlink’s first digital department. His team produced high-profile billion-dollar campaigns for industry leaders such as Novartis, Kodak Health Imaging, Bayer Oncology, BMS and Amersham Health. His work has earned national and international recognition, including induction into the Medical Advertising Hall of Fame.

In 2009, Jon co-founded REALITYRx, where he has guided the agency’s growth for over 15 years. A forward-thinking leader, he has championed the integration of technology into healthcare, advocating for data analytics and artificial intelligence to enhance patient care, streamline operations, and reduce costs. Besides launching major brands, his initiatives have also focused on improving healthcare access, particularly in underserved communities, through innovative programs and strategic partnerships.

Jon’s passion for great marketing and creative storytelling continues to drive his work. He takes immense pride in his three adult daughters, who have followed in his creative footsteps and are making their own mark on the world.