Nov 15, 2021 | Marketing Innovation, RRx Perspective
Thanks to increasing support from the United States government, clinicians, and the pharmaceutical industry, “precision medicine” is the new frontier of healthcare. In 2015, President Obama launched the Precision Medicine Initiative. This bold new effort provided...
Sep 21, 2021 | RRx Perspective
Artificial Intelligence (AI) is used every day to analyze data that support decision making. One might assume that the data and programming that teach the machine to learn are completely objective. But what if the data sets, the input, or the instructions are biased?...
Aug 12, 2021 | Marketing Innovation, RRx Perspective
Marketers know word-of-mouth is a key component of any successful marketing strategy. As brands discover the importance of social media and incorporate user-generated content into their broader marketing strategy, healthcare organizations must do the same. When it...
Aug 25, 2020 | RRx Perspective
By Alyssa Capel From ancient times when copper vessels were used to purify water to the nineteenth century when doctors realized the importance of sanitizing their hands, we’ve been looking for ways to keep ourselves safe from diseases—even ones we don’t yet...
Jul 8, 2020 | RRx Perspective
Want to get R.E.A.L. with your brand?If so, please contact Jon Male or Bob Karczewski. Contact...
May 26, 2020 | RRx Perspective
Rob McMichael REALITYRx communication Creative Director of Copy “Wow, I won’t have to wear one of those stupid paper gowns.” That was my first reaction upon learning that my initial post-surgical follow-up visit was rescheduled as a virtual...
