Bob Karczewski, RPh

Director Business Development

Bob’s interest in reality began at a young age. Perhaps that’s why he spends so much time listening to clients and observing the emerging trends in healthcare today. Bob’s passion is strategy, and together with his REALITYRx partner Jon Male, Bob navigates the agency’s course through the ever-changing industry environment.

Bob has built up quite a wealth of knowledge through vast experience in the healthcare industry, and he’s intent on sharing it with the world. This is a great thing for the world, since Bob’s seen and done it all. He’s stood behind the counter as a registered pharmacist, carried a bag as a sales representative, and masterminded countless brand launches as a high-level account guy at agencies large and small. Prior to forming REALITYRx, Bob was an EVP, Group Management Director at DraftFCB.

Every one of Bob’s professional experiences has helped to prepare him for his greatest achievement—co-creating an agency designed to thrive in today’s dynamic industry environment. When it comes to REALITYRx, Bob’s leadership style is direct: “Of course, our brand is built on reality—but what does that mean? In my mind, it means we take a service-oriented approach that is grounded in truly listening to clients’ needs and delivering solutions that provide value.”

Bob lives in a 100-year-old house with his wife Lesley, a dog and cat, and has 2 children who have developed strong professional careers as well. He purports to be an excellent golfer, but this claim has been labeled “false and misleading” by regulatory authorities.

399 Campus Drive, Suite 310
Somerset, NJ 08873

REALITYRx

399 Campus Drive, Suite 310

Somerset, NJ 08873

732-507-7444

700 E Main Street, Suite 201
Norristown PA, 19401

Via Francesco Caracciolo 23a
00192 Roma