Rob McMichael

Creative Director of Copy

 

With more than 2 decades in pharma, Rob is a strategic copy pro with extensive experience building brands from launch to maturity. Whether writing for an audience of specialists or consumers, Rob delivers digital and print narratives that incite action. “My single mission at REALITYRx,” he says, ”is to deliver top-flight creative for our clients—nothing more, nothing less.”

Before arriving at REALITYRx, Rob worked at agencies across the New York/New Jersey area, creating content in numerous therapeutic areas for clients including Merck, Glaxo, Sanofi, Taiho, United Therapeutics, Abbott, Novartis, Astra-Zeneca, and Gilead.

Rob believes that all audiences are consumers at heart, with a consistent demand for fresh, new thinking. With that in mind, he strives to break medicine down into concepts that are powerful, memorable, and resonant, regardless of channel. According to Rob, “A good idea will walk through walls.”

When he’s not in the office, Rob is constantly on the move—and often on a bicycle or a rowing machine. He is the proud father of 2 daughters with whom he loves to spend time watching sports live and on TV.

 

Our Offices

Extending our services, understanding global markets, and providing cutting-edge digital solutions.

Home Office

Extending our services, understanding global markets, and providing cutting-edge digital solutions.

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