Targeted Treatments and Novel Therapeutics Did you know that according to the World Health Organization (WHO), the incidence of cancer is expected to surge 57% worldwide over the next 20 years? The report released by WHO on World Cancer Day, February 4, 2014, predicts...
Before there was Content Marketing there was Creative… In 2014, with social media booming and the digital age in full swing, the quest for relevance has never been more important. If you’re interested in advertising your business, product, or brand online (and lets...
Smart phones and mobile devices have become so much more than means of communication and on-the-go entertainment. It’s easier than ever to access information on a need-to-know basis. Ever-evolving technology has also made health and wellness information more...
Branding in the Digital Age: The Right Reality In the digital age of instant messaging, it’s tempting to think that the media we use to market pharmaceutical brands has radically changed our overall strategy. It can also be tempting to set your sights on a digital...
Remember when doctors made house calls? Well, neither do we, but that doesn’t change the fact that now doctors are making a new type of house call. It’s one where doctors can literally diagnose patients based on the information they provide over the internet and a...
Innovation is at the core of human progress and therefore at the core of the pharmaceutical industry. However, an innovative product is useless if it is not accessible to the patients, physicians, nurses, and healthcare professionals who should be using it. Any new...
