Bracco Diagnostics Reenergized

Impactful Fresh Image at RSNA


Reality testing: After two years removed from live congress attendance Bracco Diagnostics Inc. wanted a new approach to reinvigorate their corporate image without overpowering their existing brands—a multimedia-driven look that would be bold, attention grabbing, and above all fresh.

Envisioning a new reality: In stark contrast to the competition, REALITYRx helped Bracco develop a patient-centric brand campaign, “Seeing the Future,” focused on Personal Care and Precision Medicine with customer insights at the center of their messaging. A striking and clean graphic style featured emotive images and bold titles that differentiated Bracco.

Inventing the reality: REALITYRx launched the “Seeing the Future” campaign at the 2021 Radiological Society of North America (RSNA) meeting in Chicago. A towering 70-foot-wide LED screen with featured video drew crowds to the booth, exposing them to key messaging via digital brand demonstrations, digital panels, videos, and a 360° immersive experience. Attendees were invited to test drive firsthand the features of Bracco SmartInject injector systems through extended reality, manipulating the devices through their smartphones.

“See the Future” Video

See the Future: Personalized Care. Precision Medicine. This featured theme video highlighted the Bracco commitment to providing customized delivery solutions. The modern look and feel of this video stood out among the competition. 

Exhibit with Video Wall

A 70-foot-wide corporate video wall was the RSNA centerpiece, with the “See the Future” theme towering over the venue.

Reimbursement & Health Policy Support

This concise and charming animated video announced the launch of Bracco’s one-stop resource for coding, reimbursement support, and education.

360° Immersive Experience

Test drive the EmpowerCTA®+ MR Injector Systems from your smartphone. Augmented Reality training via the EducationXR app.

360° Immersive Experience Video

This video invited visitors to view the EmpowerCTA®+ Injector System and NEXO® Contrast Management System in action.

Continue to experience RSNA 2021 in the new year!

For those who could not attend, or wanted to review in 2022, Bracco invited customers to explore a Virtual Experience of the exhibit.